The full name of the company being "Revolution 3 Triathlon" was too long and developed a simplified condensed version "REV3". Using a bold shapes that also has some hints to motion to it - as shape of the R, resembles a runner's stride with a centralized stylized 3 in the center. The REV3 brand's race experience and the pride from athletes finishing racing, has inspired many to brand themselves for life with this tatoo that defines more than just a brand to them, it's about the thousands of hours put into training and the positive transformation of their bodies and minds.
Defined and developed all processes for the company's brand and head of all creative: marketing, advertising, event location branding, athlete branding, merchandise, social media, web presence, SEO optimization, analytics setup, server setup/maintenance, live event production.
Managed the art department of two: a Sr. Designer and Jr. Designer.
Designed and developed 2 iterations of the website. Initial site being hand coded in html/css and the second was designed by us and developed in custom Wordpress CMS website.
Defined and developed video production workflow and live online streaming experience.
Defined the sturcture of content to be captures for deliver on the social networks in between events and during events.
Developed and managed all print production for all events. 99% of all printed projected were produced in house on high capacity lazer and wide format printers - on standard paper, card stock, glossy posters, vinyl banners and vinyl adhesive sticker wide format rolls. Additional in-house machines included: stack paper cutter and automated UV gloss machine.