The Importance Of Personal Branding And How To Use It On Social Media

A Definition Of Personal Branding

Online personal branding is all about marketing yourself and representing yourself on an individual level in the reflection of your personal values and professional skills. When presenting a personal brand online it needs to be authentic and involves creating a voice, personality, logo, biography, and the topics you want to be known for (Chen, J., 2020).

The Importance Of Personal Branding

A loyal and strong bond between people should not be underestimated. Creating a personal brand can be very beneficial, especially for entrepreneurs, company owners and freelancers, that leverage their brand to connect with their target audience. People do not connect with companies. People connect with people they trust and like (Stelzner, M., 2020).

How To Use Social Media For Personal Branding

Building a personal brand online is becoming more and more popular as it is a powerful tool to establish a personal identity, an image and to be authentic and stand out from the crowd (Grin, 2020).  

Establishing a personal brand with a vision takes time and requires an ongoing effort however with the right approach it should be a journey full of fun and continuous development. Below is a list of 6 important steps and tools on how to successfully build a personal brand on social media.

1. Identify your specific area of expertise and set a goal for your personal branding.

In this process it is especially important to define the following three elements:
A) Your brand vision: What do you want to be known for?
B) Your brand mission: What is the purpose and what do you want to accomplish?
C) Your brand message: If you could give only one piece of advice to your audience, what would it be?

“Carve a niche, and then carve a niche within your niche. The best personal brands are very specific” Says Adam Smiley Poswolsky, millennial workplace expert (Chan, G., 2018). The narrower and more focused your brand is, the easier it is for people to remember who you are (Chan, G., 2020)

(Photo: Stephclairesmith, 2020)
(Australian influencer and owner of  multiple businesses  @Stephclairesmith is a great example of someone with a strong personal branding with a brand. Showcasing a clear branding vision and focusing on specific area of expertise (health and wellbeing). When visiting her personal Instagram it is evident that she has a passion for and knowledge about fitness, health, and wellbeing.)

2. Decide on which social media accounts you want to focus on and make sure that these are fully updated with all your information.

Platforms to brand yourself can vary from Instagram, Facebook, Twitter, TikTok or LinkedIn. The choice of what social media platforms to brand yourself on should depend on your personal branding goals and the audience in which you want to reach out to.

Photo: @Amberdrisscoll, 2020)
Amber Driscoll, British influencer and model, is a perfect example of how to keep an Instagram profile updated., Amber uses a quality profile picture, bullet points of where she is located and her involvements recently updated highlights and contact information.

3.  Build a personal website

Having a personal website is an important step in ensuring your target audience become your costumer. When people visit a personal website, they should be able to immediately understand who you are and how you can help them. Important elements to implement for any personal website include a logo, professional photos, testimonials, a portfolio of work, a personal story, a list of services, and a contacts page.

(Photo: Wilkins, S., 2020)
(Danish-American Actress, Sus Wilkins showcases a stylish personal brand and has over 39.000 followers on Instagram. The image above provides a glimpse of her webpage which is a great example of a clear message and with key elements such as a logo, personal story, portfolio, services, and contacts.)

4. Create and share great content

When having a personal brand, it is important to share high quality content on a regular basis to keep the line of communication open with your audience. Besides creating your own content, you should also share content created by reputable sources in your industry (Grin, 2020). A good guide for personal brands is to post around 3-4 times per week (Digital Marketing Institute, 2020). To save time and to make it easier when deciding what and when to post, it is beneficial to build a content calendar.

5. Be active and responsive on all your social media channels

Engagement can help you to build a strong and loyal relationship with your audience. Consistency in both the frequency of posting and the message that you are sharing is key to building a loyal follower base.

6. Identify Influencers and engage with them

Collaborate and connect with influencers that aligns with your brand vision and that have a large number of fan followers. This can be beneficial for your brand building as people trust influencers and are more inclined to follow their recommendation. This can help create awareness around your own brand.


Basu, T., 2018. How to Build a Personal Brand (Complete Guide to Personal Branding) [Online] Available at: [Accessed 18 May 2020]

Chan, G., 2018. 10 Golden Rules Of Personal Branding. [Online] Available at: [Accessed 21 June 2020]

Chen, J., 2020. The Ultimate Guide to Personal Branding. [Online] Available at: [Accessed 17 June 2020]

Digital Marketing Institute, 2020. 10 Steps to Building Your Personal Brand on Social Media. [Online] Available at: [Accessed 19 June 2020]

Grin, 2020. A Guide to Branding Yourself on Social Media. [Online] Available at: [Accessed 18 June 2020]

Hedenskog, Z., 2020. Available at: [Accessed 9 July 2020]

Hedenskog, Z., 2020. Available at: [Accessed 9 July 2020]

Hedenskog, Z., 2020. Available at: [Accessed 9 July 2020]

Hedenskog, Z., 2020. Available at: [Accessed 9 July 2020]

Stelzner, M., 2020. Personal Branding: How to Successfully Build Your Brand. [Online] Available at: [Accessed 18 June 2020]

Stephclairesmith, 2020. Available at: [Accessed 21 June 2020]

Wilkins, S., 2020. Available at: [Accessed 21 June 2020]

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